Make brands live & play

Brandsmith is a brand & visual communication design studio working across all media. Our reputation for innovative and effective design touches all disciplines from brand stategy and positioning, corporate identity, brand art direction and digital media. Our understanding of how brands are created has amassed major clients such as Hyundai Motor Group, Hyundai Card · Capital · Commercial, SK group, Lotte Mall, Dong-A Pharm., Hancom, Toyota…

Brandsmith is


BrandSmith is a brand visual communication design studio that combines talent and experience, founded in 2012. In an era of rapid transformation of industry, culture, and technology, we want to help create, change, and renew the brand of our clients.

Through our work, we propose a new way for brands to meet people, and for people to meet with brands. Technology and processes are very important conditions for creating a brand. Nevertheless, all of our work is with people and we understand this as an important process.

A brand must be associated with its company and its services or products, while also implicating diversity and vitality. Corporate business grows every day, every moment, so we focus on the vital identity and communication that we share.

Our Way


We aim to build a series of brand identity programs from the beginning when clients define their brands to the planning and execution stages of the practical brand experience, focusing on key touchpoints.

We are confident that the successful completion of the project stems from sincere collaboration and partnership with the client, and we study and strive to understand the client's goals and voices in depth to fulfill this role.

We seek differentiation by finding ways for clients to stand out. To do that, we constantly explore new ideas. And we don't hesitate to join a leading brand in finding new directions that require fresh and creative thinking.

We do


Branding strategy

Brand Identity

Corporate Identity

Design system

Brand Guidelines

Packaging

Signage System

Printed Design

Web & Mobile Design

We work with


AJU Group

Daedong Hotel

Daehong Communications

Dentsu Korea

Dong-A Pharm.

Doosan Infacore

Hancom

Hyundai Motor Group

Hyundai Card

Hyundai Capital

Hyundai Commercial

Hyundai Life

Hyundai Pharm.

HDC

Lotte Mall

Naver Financial

Osstem Implant

Postvisual

Pixelscope

SK E&S

SK Holdings

SK Innovation

Tongyang Life Insurance

Toyota