As a design partner of Hyundai Card, Brandsmith is maintaining Hyundai Card's marketing materials design and content from 2011 to 2019, except for a period, for six years, ranging from recruitment stage, issuance stage, billing stage, and promotional items.
We clearly understand Hyundai Card's brand image and its history of change, and intensively promote the design and content of various materials according to Hyundai Card's expression strategy and operate a dedicated organization for this purpose. The design team and the content team of 10 members play the role.

Recently, Hyundai Card Design Lab composed the key to the improved brand design and expression strategy. Based on the result, we have implemented the design of the subordinated items. We also research design trends and make suggestions for improving the design of Hyundai Card.