In the project to improve the design look and feel of Hyundai Capital's 'Communication Material,' which is utilized throughout the marketing process, including the recruitment, issuance, claim and use stages, a new design approach was adopted. The new design was centered around the brand idea of "Simple, Knowledgeable, Logical," incorporating iconic graphics, easy-to-read typography, and a more proactive use of signature colors. This direction resulted in a distinctive and visually different look and feel from Hyundai Card's existing materials that heavily relied on realistic imagery. A comprehensive guideline was established to outline the expression strategies and ensure consistency in the brand's visual representation across various materials.