Dong-A Pharmaceutical's liquid capsule cold medicine, PantecQ, is an innovative cold remedy that utilizes a patented soft capsule technology for optimal absorption in the body.

BrandSmith redefined the brand of PantecQ and aimed to make it easier for consumers to identify the product suitable for their symptoms at a glance. To achieve this, BrandSmith emphasized and visually represented the symptoms of comprehensive cold, nasal congestion, and sore throat, enabling consumers to quickly identify the right product for their specific needs.