Hyundai Card·Capital·Commercial
Material Design
Annual Maintenance
From 2011 to December 2012, the maintenance of communication materials utilized in the marketing of card brands, covering stages from recruitment, issuance, billing, utilization to on-site promotional materials, was carried out over a two-year period. Subsequently, starting from July 2015, not only for Hyundai Card but also for Hyundai Capital and Hyundai Commercial, the production and design of materials were secured as an annual maintenance partner until 2019. In 2016 and 2017, successful completion of the design renewal project for Communication Materials was achieved with stability.
SCOPE
Brand Platform
Brand Identity
Touchpoints
Guidelines
DATE
2011-2019