As part of a project commissioned by INFINITE, BrandSmith participated in the development of a new Corporate Identity (CI) for Dongyang Life Insurance. Engaging in the development phase of the Primary Identifier, BrandSmith proposed numerous concepts and ideas, from initial candidate designs to the final selection.

Among the proposals, BrandSmith's concept of incorporating the wings of a guardian angel into a simple form was chosen as the final design. Subsequently, BrandSmith was involved in the detailed refinement process of essential identity elements, including the symbol, logo type, and color scheme. The collaboration resulted in the successful creation of Dongyang Life Insurance's new CI, reflecting the selected concept in its distinctive and refined design.