NH OCTO is the core initiative of Nonghyup (National Agricultural Cooperative Federation) as part of their digital innovation program, preparing for the transformation of modern agriculture into a technology-driven industry. It is a brand dedicated to promoting the adoption of smart farming, integrating ICT into traditional agricultural practices, and advancing data-driven farming techniques.

The goal of NH OCTO is to lower the barriers to entry for smart farming, bridging the technological and informational gaps in South Korea's agricultural environment, and establishing a foundation for digital transformation in agriculture. Leveraging Nonghyup's long-standing trust, the brand aims to harmonize the fragmented smart farming market and further disseminate and popularize smart farming technologies.

Through collaboration with various agricultural cooperatives, NH OCTO provides comprehensive support, encompassing facility construction, financial assistance, distribution, and sales across all stages of farming. It actively engages with farmers, seeking to address their concerns and offer assistance from an agricultural perspective. NH OCTO strives to build a robust and stable foundation for ICT-based farming guidance, creating a dynamic model that benefits farmers and local communities alike.