Naver Pay is a convenient payment service provided by Naver Financial, offering users a seamless payment experience and various benefits, while providing business opportunities for affiliated merchants through increased sales. It encompasses easy online payments as well as secure and hassle-free on-site payment and remittance services for offline merchants.

BrandSmith has been instrumental in developing the design guidelines for communication materials used in Naver Pay's online and offline marketing. From June 2021 to June 2023, we have consistently addressed the design needs across all aspects of marketing, ensuring continuous production and management of the designs.