Naver Pay is a convenient payment service provided by Naver Financial, offering users a seamless payment experience and various benefits, while providing business opportunities for affiliated merchants through increased sales. It encompasses easy online payments as well as secure and hassle-free on-site payment and remittance services for offline merchants.
Brandsmith has been instrumental in developing the design guidelines for communication materials used in Naver Pay's online and offline marketing. From June 2021 to June 2023, we have consistently addressed the design needs across all aspects of marketing, ensuring continuous production and management of the designs.
Naver Pay On·Offline
Marketing Material Design
Date2021.6 - 2023.6
SCOPEBrand Platform
Brand Identity
Core Touchpoints
Guidelines
We had been producing and managing communication materials used in Naver Pay's marketing, from offline on-site promotional materials to online materials, for two years.
We have consistently delivered Naver Pay's unique personality across online and offline boundaries.
Naver Pay Material Design
Annual Maintenance
Naver Pay On·Offline Material Design Guidelines
We developed online and offline material design guidelines for Naver Pay. Based on Naver's color and line friends elements, Naver Pay's unique personality and benefits can be delivered. Based on the guidelines, we produced and managed the overall design materials from 2021 to 2023.